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FIR 188: Translating the Internet into Arabic

October 20, 2019 by Neville Hobson 

Internet

Finding news and information online you can trust about things you're interested in is a high expectation for most people in these connected times in which we live. Unless you're looking for wide-ranging content in the Arabic language, that is. Just 0.6% of Internet content is available in Arabic despite it being the fourth most common language among internet users, according to a report by the Guardian. What some people like Ameen al-Jaleeli in the Iraqi city of Mosul, and … [Read more...] about FIR 188: Translating the Internet into Arabic

Filed Under: Communication, Artificial Intelligence, Business, Marketing, Public Relations, Social Networks, Society, Technology, The Hobson & Holtz Report, Web, Workplace Tagged With: Amazon, brand advocacy, ghosting, Internet, WordPress

For Immediate Release 109: CEOs Torturing English

October 17, 2017 by Neville Hobson 

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking … [Read more...] about For Immediate Release 109: CEOs Torturing English

Filed Under: For Immediate Release, Artificial Intelligence, Business, Communication, Investor Relations, Marketing, Politics, Public Relations, Reputation, Social Media, Software, Technology, Web Tagged With: activism, brand advocacy, CEO, Dove, Facebook, Magna Carta, Trust, Unilever

Trust: the key to employee advocacy success

May 16, 2016 by Neville Hobson 

One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide and provides rich insights from the analysis of respondents' opinions on a wide range of topics under the broad umbrella term 'trust.' You can read the report for detailed information. I referenced this report in a presentation I gave last … [Read more...] about Trust: the key to employee advocacy success

Filed Under: Employee Communication, Business, Communication, Ethics, IBM, Marketing, Public Relations, Social Media, Workplace Tagged With: brand advocacy, employee advocacy, Trust

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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