brand advocacy Archives - NevilleHobson.com

FIR 188: Translating the Internet into Arabic

Finding news and information online you can trust about things you’re interested in is a high expectation for most people in these connected times in which we live. Unless you’re looking for wide-ranging content in the Arabic language, that is. Just 0.6% of Internet content is available in Arabic despite it being the fourth most common language among internet users, according to a report by the Guardian. What some people like Ameen al-Jaleeli in the Iraqi city of Mosul, and organisations such…

For Immediate Release 109: CEOs Torturing English

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking positions on social and political…

Trust: the key to employee advocacy success

One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide and provides rich insights from the analysis of respondents’ opinions on a wide range of topics under the broad umbrella term ‘trust.’ You can read the report for detailed information. I referenced this report in a presentation I gave last…