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Facial recognition – a powerful ad tool or privacy nightmare?

August 22, 2016 by Neville Hobson 

celebselfie

This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?

Filed Under: Advertising, Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Social Media, Society, Technology, Trends Tagged With: Advertising, Analysis, Article, Blogposts, Digital business, Facial recognition, Marketing & PR, Media, Media & Tech Network, Minority Report, Sean Hargrave, Sponsored features, Technology, UK Professional Networks

Digital agencies must learn how to speak the CEO’s language

February 26, 2016 by Neville Hobson 

compass

This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer … [Read more...] about Digital agencies must learn how to speak the CEO’s language

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Technology, Trends Tagged With: Advertising, Agencies, Article, Blogposts, Marketing & PR, Media & Tech Network, Sponsored features, Technology

Why the C-suite don’t ‘get’ social media marketing – and how to change that

August 5, 2014 by Neville Hobson 

The boardroom

It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Social Media Tagged With: Apps, Article, Blogposts, Facebook, Marketing & PR, On social media marketing, Social media, Sponsored features, Twitter

Another magazine stops printing to go online

April 18, 2011 by Neville Hobson 

Another death knell for niche-interest print? The Guardian reports that the weekly  Accountancy Age magazine is about to become online only. Last month, Computer Weekly said it was discontinuing print and would become online only. Reports said that title owner Reed Elsevier "sought to reshape RBI’s [publisher] portfolio by significantly reducing costs and channelling investment into successful data services." The web is a lifeline for niche publishing. Special-interest … [Read more...] about Another magazine stops printing to go online

Filed Under: Business, Mainstream Media, Online Media, Trends, Web Tagged With: Article, Blogposts, Digital media, Greenslade, Magazines, Media, Media business, News, Roy Greenslade

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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