SDF podcast 10: Big Data is never a be-all and end-all

Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK. This episode’s show notes were written by Thomas Stoeckle. We agree that, unlike last time, Labour did better than the Conservatives digitally at this

Thought / via Pixabay CC0

SDF podcast 9: Either back to the future or fast forward to a new normal

In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as the 2017 general election campaign (what went wrong for Theresa May and the Conservatives with a clear focus on the politics) and the latest global communications report from the Annenberg School of Communications (we focused especially on PR and AVE).

Question Everything

SDF podcast 8: Seek out those you can trust

In the latest episode 8 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we explore whether following the ‘interesting times’ of 2016, we are seeing some sort of ‘regression to the mean’, with a right wing populist not succeeding in general elections in the Netherlands, with Emmanuel Macron becoming president of France, and with Chelsea FC winning the Premier League (following Leicester City’s surprise success last year). And such

How does Big Data convert into Business Value? #SmallDataForum podcast episode 7

A topic that’s dominated our conversation in recent episodes of The Small Data Forum podcast is fake news and related issues. In episode 7, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we consider world wide web inventor Tim Berners-Lee’s call to action on what he sees as three big challenges for the web: Loss of control of personal data; Spread of misinformation; and Questionable political advertising. The second one in particular – spread of

jigsaw puzzle

Takeaways on #BigData at #EuroComm17

Like everyone in the contemporary workplace, communicators confront information – data – on a scale unimaginable a decade ago. We’ve all heard the term “Big Data” but do we really understand what this means? Can we see what we must do right now to enable our competitive differentiation, operational effectiveness and early-mover advantage that are essential in the cognitive business era of the coming decade? In a presentation session at the IABC EuroComm 2017 conference in London next week, I’ll

Ex Machina cast

Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’

The anthropologist explains why being scared about AI has more to do with our fear of each other than killer robots

In data, small is the new big

Everyone’s talking about big data. Often, it’s Big Data where an initial capital in each word lends the phrase an air of great significance that focuses on size. From gigabytes to exabytes to zetabytes, you’re in no doubt that this is big with an impact on society of equal effect. Yet for most people I know, big data in alliance with size-words does little to help you understand what it means or, indeed, the relevance of it to your business.

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