Brand consultancy Interbrand has published its latest annual report and ranking on the world's top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand's rank of last year, are these: Apple - $170.3bn (+43%) Google - $120.3bn (+12%) Coca-Cola - $78.4bn (-4%) Microsoft - $67.7bn (+11%) IBM - $65.1bn (-10%) Toyota - $49.0bn (+16%) Samsung - $45.3bn (-7%) GE - $42.3bn (-6%) McDonald’s - … [Read more...] about The value of a valuable brand