Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?” As on Reddit, users can also comment on suggestions and vote them up or down. (The elevator idea had amassed eight upvotes, for … [Read more...] about FIR Interview: Betterific Co-Founder Micha Weinblatt