Smartphones preferred device for news among affluent consumers says BBC

The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use of mobile by affluent consumers – over 6,000 such people were surveyed in Australia, Germany, Sweden, India, Hong Kong and the US – shows a

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BBC global survey shows evolving news consumption habits across multiple screens

It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration of technology, both hardware and software. We’re exposed to research, surveys and opinions – much of it highly credible – to show us how our

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Getting a grip on the lurching crisis at the BBC

Watching events this weekend that make up the still-unfolding crisis at the BBC has been an experience of mixed emotions, ranging from bewilderment to despair to resignation (in two senses of that word). Much of that surrounds the (now ex) Director-General George Entwistle, pictured, an honourable man whose short tenure in the job did little that demonstrated that BBC leadership had a firm grip on matters. At the heart of this crisis right now are two specific investigations: A police-led

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Does the BBC really have the courage to come clean?

Unless you sit atop a remote mountain or cast yourself away on a desert island, and as long as you have no means of digital connectivity with you, it’s impossible to avoid seeing and hearing about Jimmy Savile. The continuing reporting on the revelations about the late alleged child abuser is relentless. Each day, more stories emerge of what the man did who used his status as a TV entertainer, charity fundraiser and society do-gooder as a cover for the

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Making a video viral

The headline above is deliberate in the order in which I put the two key words: ‘video’ and ‘viral.’ I hear a lot of talk about viral videos, as in “We’re creating a viral video.” And my new favourite which I heard last week: “We’re going to viral the campaign.” (Proof that you can do amazing things with the English language.) The latest such talk is today and the Inside Today video created by the Rubber Republic agency for BBC

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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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