It's fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don't measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That's a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of … [Read more...] about Communication measurement moves up a level with Barcelona Principles 2.0
Barcelona Principles
What do Barcelona, Melbourne and Stockholm mean to PRs?
Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I've known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great conversation, the names of three cities came into our discussion: Barcelona, Melbourne and Stockholm. Cities well known to almost anyone, who could readily tell you in which countries they're located. (For the geographically challenged - yes, there are some - they're in Spain, Australia and … [Read more...] about What do Barcelona, Melbourne and Stockholm mean to PRs?