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Barcelona Principles

Communication measurement moves up a level with Barcelona Principles 2.0

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It’s fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don’t measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That’s a simple […]

Posted on September 7, 2015September 7, 2015 BusinessCommunicationLeadershipPublic Relations

What do Barcelona, Melbourne and Stockholm mean to PRs?

Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I’ve known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great […]

Posted on April 23, 2013April 23, 2013 BusinessCommunicationLeadershipProfessional DevelopmentPublic Relations
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