On July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change. He’s the author of three best-selling business books and co-author of two others. His latest book - What’s The Future of Business? - was published in March. The sponsor of this event was Dell, who provided every participant with a free copy of Brian’s latest book; … [Read more...] about FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London
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Brian Solis and the evolution of social business
A guest post by Brian Solis. Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent. But it doesn't answer how businesses can earn relevance among a new genre of connected consumers simply by embracing new technologies. The future of relevance requires "social" to become a philosophy….a way of business and a way of life. When Charlene Li and I studied the evolution of Social … [Read more...] about Brian Solis and the evolution of social business
Brian Solis, new marketing, and the four moments of truth
In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It's not about social media nor is it about B2B vs B2C. Brian believes that it comes back to basics. Who are we trying to reach? Where are they engaged? What do they value? And, how do they make decisions? The answer lies in something bigger than a new marketing strategy. To engage the connected customers … [Read more...] about Brian Solis, new marketing, and the four moments of truth
FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle
Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google's services that adds identity, relationships, and sharing to the mix. In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+. She explored … [Read more...] about FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle
FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers. With … [Read more...] about FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle
FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle
With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle's UK headquarters in Reading. During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel … [Read more...] about FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle
FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle
For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle's Kimberley Brind. In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle's UK headquarters, Kimberley explains the reach and power that social is giving her company, and joins a vibrant question-and-answer discussion with the audience that followed her presentation. Listen Now: Get this … [Read more...] about FIR Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle