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b2b

Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

How do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas? […]

Posted on January 22, 2014January 22, 2014 For Immediate Release

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I […]

Posted on December 19, 2013December 19, 2013 For Immediate ReleaseSocial Business

The real challenge of content marketing is when you don’t have a strategy

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each […]

Posted on October 17, 2013July 25, 2014 AdvertisingBusinessCommunicationMarketingPublic RelationsSocial MediaTrends

In B2B marketing, content is king

An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella […]

Posted on October 30, 2012October 30, 2012 BusinessCommunicationMarketingSocial MediaWeb
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