FIR 182: Hot Bee Action

The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z Media coverage of local news is evaporating. Should business pick up the slack? Customer reviews are the new content marketing, says Jay Baer Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the…

Hyper reality: merging physical and virtual realities

Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that we will engage with, where everything we do is part of a giant contest that awards points to reward behaviours and actions. This is a future vision that I think is persuasively presented in a high-definition video (embedded below) that…

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