You’ll enjoy #Attenzi: it’s far more than just a good read

Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – and I wanted to prepare well for this one. So I wrote up my notes as a narrative and that’s what made it into the…

FIR Book Review: Attenzi – A Social Business Story, by Philip Sheldrake

Attenzi – A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career. With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and…

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