Using Twitter as a channel to engage in public conversation is a tactic that's been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag - a word or single-word phrase starting with the '#' symbol - such 'tweet chats' can be an effective method of articulating perspectives and opinion on topics of interest to you and your audiences, be they customers, investors, employees, the mainstream media, etc. They also let you surface … [Read more...] about Beware lack of Plan B in a Twitter hashtag chat #AskJPM