How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It’s that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people and the conversations they have on Twitter surrounding a particular topic. Today, the hashtag is ubiquitous as a highly-effective connectivity tool in use in almost immeasurable ways and across the wide spectrum […]
