Moving the podcast market

News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also a great illustration of how a market moved. In the early homebrew days of podcasting, it was common for many podcasts to sound like they’d been recorded in the back of a garden shed on a rainy day, or the…

Subscribe or Follow a podcast: What’s in a word?

I subscribe to a lot of podcasts. Until now, I’ve never thought much about the word ‘subscribe’ and its meaning in the context of podcasts. To get a podcast, you subscribe to it. That’s the way it’s been since the dawn of podcasting back in the early 00s when we spoke of using a podcatcher to get your content. We needed to know about things like RSS feeds, the prime method for enabling your podcatcher to get a podcast each…

Is podcasting about to get its tipping point?

There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did…

iPhone 6 review: Is this the most desirable smartphone in the world?

I don’t think many people would disagree that Apple creates some of the most beautifully-made products in their range of mobile devices. None currently is more desirable than the iPhone, a smartphone that is held in high esteem by the millions of people around the world who have used one or more of the evolving models since the first-generation device was launched in 2007. The iPhone and Apple’s iOS operating system, together with smartphones running Google’s Android operating system, collectively…

Close