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Apple Watch

Apple Watch: How desirable and disruptive will it be?

March 9, 2015 by Neville Hobson 

For the past six months, I've been wearing a smartwatch, the Samsung Gear 2 Neo you see pictured here. As I have a number of Samsung mobile devices, this smartwatch is ideal for me as it's geared, so to speak, to work with a wide range of Samsung smartphones including all the ones I have. Currently it's paired with my Galaxy S4. The Gear 2 Neo does everything I expect a device like this to do as I mentioned in my initial review of its features and functionality last November. Things … [Read more...] about Apple Watch: How desirable and disruptive will it be?

Filed Under: Business, Communication, Gadgets, Marketing, Mobile, Public Relations, Software, Technology, Wearable Tech Tagged With: Apple Watch, smartwatch

The Apple Watch is very much in the fashion game

September 15, 2014 by Neville Hobson 

Until last week, "iWatch" was the name widely and wildly speculated about for months if not years for what Apple's expected entry product into the wearables market would be called. As Apple's announcement on September 9 made clear, "iWatch" was just so much fancy by all and sundry as the firm broke with its use of the letter 'i' starting a brand name and announced the launch of Apple Watch. Such name-guessing reminds me of what happened in the lead-up to the launch of the iPad in … [Read more...] about The Apple Watch is very much in the fashion game

Filed Under: Business, Communication, Gadgets, Innovation, Marketing, Public Relations, Society, Technology, Wearable Tech Tagged With: Apple, Apple Watch

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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