The idea of an organization being a "social business" is one that's been talked about for the past few years, and acted upon by many businesses, especially large enterprises. While social business has quickly captured imaginations with many people, the term itself hasn't universally caught on, perhaps because of the word 'social' that many seem to confuse with "social media." In this FIR Interview, IBM's Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an … [Read more...] about FIR Interview: Andrew Grill, IBM, on Social Business