Taking the competitive PR pitch to Twitter

If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of pitching, perceived and real, the huge amount of time involved, and some stupid practices. Here’s a novel idea (although not a new concept) – pitch via Twitter. Hotel chain Aloft, a subsidiary of Starwood, is doing precisely that in the US to seek a new PR agency, opening a process on Twitter where agencies can pitch their story 140 characters at a time in response to questions from Aloft. AdAge reports that the hotel firm is running this public pitch […]

Continue reading