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Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

Facial recognition – a powerful ad tool or privacy nightmare?

August 22, 2016 by Neville Hobson 

celebselfie

This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?

Filed Under: Advertising, Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Social Media, Society, Technology, Trends Tagged With: Advertising, Analysis, Article, Blogposts, Digital business, Facial recognition, Marketing & PR, Media, Media & Tech Network, Minority Report, Sean Hargrave, Sponsored features, Technology, UK Professional Networks

Digital agencies must learn how to speak the CEO’s language

February 26, 2016 by Neville Hobson 

compass

This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer … [Read more...] about Digital agencies must learn how to speak the CEO’s language

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Technology, Trends Tagged With: Advertising, Agencies, Article, Blogposts, Marketing & PR, Media & Tech Network, Sponsored features, Technology

Are the Olympics a waste of money, asks Economist ad campaign

March 15, 2011 by Neville Hobson 

Tickets for the London Olympics 2012 go on sale today for the first time, and The Economist takes good advantage of the timing and attention to launch a poster ad campaign on the London Underground that brings into sharp focus the matter of how much this Olympics tournament is costing the country, meaning each one of us (£350 each, says The Economist). The question of costs has been a discussion focus ever since London won the rights to hold the games next year. As The Economist notes in its … [Read more...] about Are the Olympics a waste of money, asks Economist ad campaign

Filed Under: Advertising, Communication, Mainstream Media, Marketing, Public Relations, Society Tagged With: Advertising, Article, Mark Sweney, Marketing & PR, Media, News, Olympic Games, Olympic Games 2012, Olympics & the media, Sport, UK news

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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