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Advertising Value Equivalence

How to get the media on board to end AVE

Fearless Girl
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One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE […]

Posted on June 30, 2017July 4, 2017 AdvertisingBusinessCommunicationEthicsJournalismLeadershipMarketingProfessional DevelopmentPublic RelationsReputationSocial MediaTrends

The end of AVE in PR?

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If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount […]

Posted on May 22, 2017May 24, 2017 AdvertisingBusinessCommunicationEthicsProfessional DevelopmentPublic RelationsTrends
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