Intelligent humour that doesn't patronize and isn't condescending - it just makes you laugh - surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you're more likely to remember what made you laugh; and, from a brand marketing perspective, you're more likely to talk about it, share your comments online and tell your friends. If it's a video, you have a good … [Read more...] about Humour debunks marketing myths for Adobe
Adobe
Humour in Adobe’s Cloud
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns … [Read more...] about Humour in Adobe’s Cloud