The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It's the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Is it no longer acceptable to call people “users”?Five revelations … [Read more...] about FIR 176: Our 1,000th episode is hefty but good
Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172.
Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in.
Here's the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
Lost trust in Facebook led to wariness about a user-generated meme.Adobe is bringing part … [Read more...] about For Immediate Release 172:
The double-edged sword of a Facebook meme
Intelligent humour that doesn't patronize and isn't condescending - it just makes you laugh - surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you're more likely to remember what made you laugh; and, from a brand marketing perspective, you're more likely to talk about it, share your comments online and tell your friends. If it's a video, you have a good … [Read more...] about Humour debunks marketing myths for Adobe
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns … [Read more...] about Humour in Adobe’s Cloud