For wearable technologies, bandwidth matters (and other things)

Today, UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will initially cover London’s Tech City, with companies in the area being selected to access it first. One significant metric EE quotes in its press release is this: EE predicts data usage will rise by 750% over next three years That means more

Differentiators in the battle for the 4G customer

Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost

Get things done even faster on EE 4G

Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done, well, faster. Uploading Instagram photos and videos, status updates on Twitter or Facebook, opening a file in your Dropbox, streaming a TV show with iPlayer… you can do all of these things on your 4G mobile device when you’re out

EE ups the 4G game

If you’re a customer of EE on a 4G cellular service plan, you’ll relish the latest news from the UK’s only mobile operator with a commercial 4G service. EE announced today that it is doubling the speed and capacity of its 4G network that, the company says, will boost headline 4G speeds to 80Mbps plus, and double the average speeds for 4GEE customers to more than 20Mbps. EE says double-speed 4G will initially be available in ten cities by the

The future can be rosy for advertising and mobile

I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to hear the CEOs of the three biggest mobile operators in the UK talk about how they see the future of advertising and the role of

4G LTE experiences and faster everything

4G – the marketing term that covers the next-generation cellular standards LTE, HSPA+ and WiMAX – is rolling out worldwide and LTE is currently available in more than 60 countries. It’s generally seen that LTE is the fastest 4G service and is the one that is the subject of a just-published report by Open Signal, a UK-based network testing company. The report examines the state of LTE around the world and contains some useful trend metrics for the lay reader:

Getting things done faster with 4G

It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK. That translates as 4G currently available in 28 towns and cities covering 45 percent of the population, with another 27 towns planned to have 4G by the summer. The UK’s first mobile operator to offer 4G is on record saying it intends to make its higher-speed mobile data service available to 98 percent of the population by

The peculiarities of cellular network speeds

It’s easy these days to see how fast your mobile network is – just run a test on your mobile device with a service such as and it will give you measured results. But – as I expect you would guess – there’s more to it than simply looking at download/upload rates and ping speeds such as you see in the screenshot. What this shows is the results of occasional network speed tests I’ve run over the past month

Putting the EE experience to the test

In October, mobile operator EE rolled out the UK’s first 4G mobile network in selected cities across the UK. The initial public roll-out of 4G wasn’t without some big hiccups for EE early adopters, notably as experienced and recorded by my friend Andrew Grill. What Andrew experienced, the role the social web played in how his story unfolded and broadened out into the mainstream media, and how EE responded are the primary elements that have led to a ‘social ambassador

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