I’m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on […]
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The Ford Motor Company is one of America’s iconic brand names recognized worldwide: one of the so-called ‘Big Three’ US automakers – the other two being General Motors and Chrysler – all presently embroiled in US government actions to support […]
Content summary: Report on new UK business blogging survey; upcoming FIR interview with Forrester Research analysts; the crayon brouhaha; the Media Monitoring Minute with CustomScoop; IDC survey: bosses warm up to social networking on company time; missing Madeleine: the McCanns […]
Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being […]
What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized by my crayon colleague CC Chapman (aka Cleon Goff), the event featured MoShang Zhao live from Taiwan playing his unique Chinese Chill […]
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools – phone, email, SMS, IM, etc – and concludes that face-to-face is the be-all and end-all of communication between people. I don’t […]
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or […]
Suspense and horror fiction novelist Dean Koontz is coming to Second Life on March 15 as the virtual stop on the promotion trail for his latest book, “The Good Guy.” Publisher Random House’s Bantam Dell imprint has teamed up with Second […]
A brief respite from work yesterday with a very pleasant few hours of conversation over lunch with Shel, Rob Safuto and Dave Rimington at the Bryant Park Grill here in New York City. I’ve known Rob (extreme right in photo) […]
Greetings from New York City! After an intense week in Atlanta on client business – plus a terrific geek dinner on Wednesday – now I’m in the very cold north-east US for the next four days for a gathering of […]
New York City was the place to be last night to get a sense of what Microsoft is calling the most signficant product launch in the company’s history. This was the global launch party for Windows Vista and Microsoft Office […]
Earlier this morning, I joined about 20 other avatars in the Reuters Auditorium in Second Life to hear an interview with US politician Mark Warner, former governor of the state of Virginia and potential candidate in the US presidential elections […]