Imagining Coca-Cola in Second Life

Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or plastic bottles. Those experiences would happen in the virtual world…

Dancing the virtual night away

What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized by my crayon colleague CC Chapman (aka Cleon Goff), the event featured MoShang Zhao live from Taiwan playing his unique Chinese Chill music, streamed into the venue. That got everyone dancing almost…

Mixing new pastures

Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being what I have been since 2004 – an unabashed guide…

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