Neville Hobson

Welcome to my website. I’m a believer in an Internet for everyone, decentralized and accessible to all. Yet still half the planet has no access. I’m an early adopter and player with social media, yet mostly seeing how it works to benefit platforms and advertisers who show little genuine care for the rights and privacy of the users of those platforms. And I’m an experimenter with Web 3, trying to balance the enormous possibilities with the risks in order to see what’s next.

Here – at the intersection of business, communication and technology – I analyze and discuss trends, behaviours and practices in social and digital communication to help you (and I) understand the new landscapes and what they mean for each of us. Thanks for visiting.

Latest Articles

  • Jerry Harrison, the entrepreneurial rock star turned rockstar entrepreneur
    In August, I had the great pleasure and distinct honour of being in conversation with Jerry Harrison, a Rock and Roll Hall of Fame inductee through his role with Talking Heads, one of the most critically-acclaimed New Wave rock bands of the 1980s. Our conversation was for an episode of the Ideas to Innovation Season 2 podcast I host for Clarivate, a global company I’ve been working with since early 2021 in a range of communication areas. The podcast season…
  • It should be adiós and not hasta la vista baby
    Today, Boris Johnson formally stood down as UK Prime Minister and has been replaced by Liz Truss who accepted an invitation from the Queen to form a new government. Thus culminates a fraught summer in which Truss and former Chancellor Rishi Sunak battled it out in a leadership contest that started in July with eight candidates vying for the top job after Johnson resigned as Prime Minister and Leader of the Conservative Party. And so we have a new Party…
  • The human imagination in AI-generated art
    Last week, a man in the US entered an artwork in a competition and won first prize in the digital art category with a work called “Théâtre D’opéra Spatial.” As reported by Vice: The image is gorgeous. It depicts a strange scene that looks like it could be from a space opera, and it looks like a masterfully done painting. Classical figures in a Baroque hall stare through a circular viewport into a sun-drenched and radiant landscape. It is beautiful,…
  • Stop the show, I want to get off
    If you’ve read any of the mainstream media in recent days, or glanced through the news feeds in your social networks, it wouldn’t take much to feel that the end of the world as we know it is imminent. It really is hard to talk about the sorry state of affairs in which we find ourselves in the UK – economically, politically, socially – without sounding like the most awful doomster and sensationalist. Yet, you cannot ignore the reality we…
  • The metaverse is not your destination
    Updated on August 11, 2022 When Meta fka Facebook announced its change of purpose and name last year to become a self-described “social technology company,” it was widely seen as a signficant move in establishing the leading role in defining and enabling the metaverse as the next level up from current social networks, AR, VR, virtual worlds, the whole online shebang that is layered onto the current Internet. Which gets to my point in this article – considering the question,…
  • The Uber Files data leak and the chasm between ethics and lobbying
    Updated on July 20, 2022 On July 11, the Guardian newspaper dropped a bombshell across the media and political landscapes with the first revelations about Uber and its law-breaking activities around the world, on an industrial scale, in the pursuit of profits. News about the Uber Files published by the Guardian and a global array of media partners was the visible first step in making use of a treasure trove of data leaked by a whistleblower to shine a bright…

Asides /

  • Increasing alarm at rising energy costs in the UK has dominated the news agenda in recent weeks, reaching its current peak after the energy regulator Ofgem (the Office of Gas and Electricity Markets) announced the widely-expected huge increase in the cap on average energy bills on August 26. What it […]
  • My topics for discussion with Shel in For Immediate Release 279, our monthly long-form podcast episode for August 2022, published on August 22, 2022: What’s New in the 2022 Gartner Hype Cycle for Emerging Technologies Every year, IT industry analysts Gartner publishes their Hypecycle for Emerging Technologies. This report is unique among Gartner […]
  • As we start another heat wave here in the UK, the talk about temperatures increases. One topic I find constant, especially in conversation with American friends, is understanding what various temperature measurements mean. For example, what’s 30 degrees Celsius in Fahrenheit? (The answer is 30°C = 86°F.) The questions are […]
  • Everyone has an opinion about Brexit. About the good. The bad. And the ugly. The chaos at the port of Dover this weekend – along with everything else related to transport: queues and baggage-handling nightmares at airports, train strikes over staff pay and benefits – are being put in the […]
  • My topics for discussion with Shel in For Immediate Release 270, our monthly long-form podcast episode for July 2022, published on July 18, 2022: The Uber Files The Uber Files are a leaked database of Uber’s activities in about 40 countries that reveals how Uber stormed into markets around the world, and how […]


For Immediate Release
The Small Data Forum Podcast
Ideas to Innovation Season 2