Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of…
A thorny issue in the broad area of generative AI concerns copyright and how or whether it applies in activities involving the gathering of data about images, texts and other content for use by AI publishers. Specifically, such use would be using the data gathered, with permission if required, as…
Podcasting is an activity that I love. From my first steps into this field in late 2004, I now host and co-host three business podcasts. One of these is The Small Data Forum monthly podcast that started in May 2016. Nearly seven years and 74 episodes later, Sam Knowles, Thomas…
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest in artificial intelligence as a tool to aid and amplify…
In the latest monthly episode of the For Immediate Release podcast, Shel Holtz and I take a deep dive into some of the stories behind some of the extraordinary headlines over the past 30 days about artificial intelligence, chatbots, Mastodon, the metaverse, and much more. Mainstream and social media alike…
As the world increasingly turns its attention to sustainable energy sources, renewable energy has become a necessary part of achieving the goal of net zero emissions. Net zero is the ultimate aim when it comes to addressing climate change, and renewable energy provides an essential tool in reaching that goal.…
A few weeks ago, a small handful of people got together in a coffee shop in Reading to enjoy some good coffee and talk about the state of social media and developments with social networks. The conversation was clearly focused on Mastodon and Twitter. This was the Twitter-Mastodon Open House…
When people obsess about numbers, it looks like either success or failure must be imminent. So it is at the moment with Mastodon, the much talked-about potential alternative to Twitter as the latter continues its path through turmoil towards an unknown future. By some accounts, the bubble has burst on…
