Why the gig economy fits well with the lives of Baby Boomers

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We […]

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For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Labour won social media election - Guardian front page

We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips. Neville delved […]

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20 Highlights from Mary Meeker’s Internet Trends 2017 report

Meeker2017-slide002

The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there’s a strong focus on online advertising, interactive games, healthcare, and much more. Weighing in at 355 slides, the presentation deck PDF is a hefty opus with much to glean and digest. I’ve zeroed-in on some metrics that offer insights of particular interest to communicators like me. Following my narrative, in which I note the numbers of the specific slides that I’m highlighting, I’ve embedded Meeker’s deck so you can view or download […]

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Cyberattack: The lack of serious intent for the NHS is not a role model

Nurse at computer

One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare services at zero or low cost to patients. The provision of care is peerless; it’s how the organization is administered that isn’t. I recall hospital visits and physio sessions a few years ago when I suffered a leg injury where my appointments with different services in the NHS system exposed me to the admin side of things. While a particular specialist would be able to see my patient record on her computer screen, invariably she’d be unable to share […]

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Artificial intelligence survey finds UK public broadly optimistic

Pepper

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