Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

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Commenting: A matter of perspective

Google Perspective

One of the great benefits offered by the social web is the open way in which people can connect, not only via the obvious means of social networks but also through engaging in discourse and conversation in the commenting sections of websites, blogs, etc. Open conversation and the sharing of different points of view are foundational activities for many online publications, from mainstream media sites to individual blogs. To many, enabling readers, visitors and communities to comment on articles, reports, posts, etc, is the whole point of being online: to engage in conversation; to surface different points of view and opinion; to foster connectivity between people that helps enable greater understanding of others’ perspectives, and advance the conversation. Over the […]

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How to make your blog a secure and trusted place

If you run a self-hosted blog – like WordPress, for instance – now’s the time to enhance your confidence and that of your visitors and community in its security and trust. While this is mostly about data security, it’s also about search engine optimization and search results ranking by Google. I’m talking about enabling https, the secure form of http (hence the ‘s’) that offers important benefits: In its popular deployment on the internet, HTTPS provides authentication of the website and associated web server with which one is communicating, which protects against man-in-the-middle attacks. Additionally, it provides bidirectional encryption of communications between a client and server, which protects against eavesdropping and tampering with or forging the contents of the communication. Authentication of and confidence […]

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Vuelio’s top UK PR blogs 2016

The latest list of Vuelio’s top ten PR blogs in the UK published on April 13 has a few changes, notably in the top spot. The number 1 slot is now occupied by Stephen Waddington, displacing yours truly (that’s me) from that position after four consecutive years. I’m now in the number 2 position that had been held by Wadds for much of that period. Wadds deserves the top ranking as he consistently and frequently writes and publishes great content on his blog that addresses and discusses issues, events and more focused on the business and practice of public relations. If you want keen and actionable insights into PR, Wadds’ blog is the place to get it (subscribe). For my […]

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The metamorphosis of Twitter

I remember when blogging first captured the attention and imaginations of early adopters and online adventurers in the early part of this century, not long after the dot-com bubble burst. It was a time of discovery, learning new things and being part of something that was a great equalizer. For the first time, the Average Joe and Joanna could very easily and quickly have an unfiltered open voice on topics that might show up in online search results alongside other reports, narratives and opinions, typically from the mainstream media and big organizations, and expose their thinking and ideas to others anywhere in the world. Other people might leave comments on your blog and recommend your posts to their friends and […]

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