SkypeJournal guest blogger Jean Mercier has an interesting story about the continuing growth of Skype. Stats on numbers of downloads of the app you install on your computer to actually use the service - now approaching 300 million according to a graph in Jean's post - plus numbers and commentary on a topic I found especially interesting: growth in the number of Skype users logged in to the service at any one time. According to Jean's post, that number hit the 6 million mark on the … [Read more...] about Impacts of Skype growth
More evidence of changes in traditional marketing that will change consumer behaviours. If you think that a Coca-Cola vending machine will only dispense Coke, think again: Anyone slotting money into a Coca-Cola vending machine in Dublin may find a lot more on offer than fizzy drinks. Visitors at Irelandâ€™s Dublin Airport, for example, will also be able to top up credit on their mobile phone or buy a mobile ringtone, logo or game to enjoy with their beverage. The 30 souped-up … [Read more...] about Expect the unexpected the next time you buy
The latest stats on the English-language blogosphere from Technorati show continued growth, maintaining the doubling in size that has been consistent for the past few years: Summary: Technorati now tracks over 35.3 million blogs (English language) The blogosphere is doubling in size every 6 months It is now over 60 times bigger than it was 3 years ago On average, a new weblog is created every second of every day 19.4 million bloggers (55%) are still posting 3 … [Read more...] about The blogosphere continues to grow
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday. Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts. Last week, Mozilla began showcasing some of these videos. Many of them demonstrate some really great creativity and imagination. While the contest winner will get a $5,000 gift certificate for photo and video equipment, I'd guess many of the … [Read more...] about The numbered days of traditional ad creation
Three separate but possibly related things about language and culture. BL Ochman writes about an English-language dilemma: In WebProWorld's Google forum today, (registration required) the publisher of an Irish travel site wonders whether Google penalizes for spellings in Oxford English as opposed to American English. Respondents point out that if you are looking for high rankings in Google UK or other European versions of Google, Oxford English spellings may provide an advantage in … [Read more...] about Multi lingua francas
A BBC story on the threat posed by blogs and bloggers to a company's reputation includes mention of quite a few names - companies and bloggers - that will be highly familiar to many business bloggers. My favourite sound bites from the BBC story are by Matthew Yeomans (organizer of the Blogging 4 Business conference in London last week): "Companies have been used to a level of control, and it's been very much a one-way street," says Matthew Yeomans of Custom Communication, an agency which … [Read more...] about It’s an opportunity not a threat
A just-published survey, The iProspect Search Engine User Behavior Study, on people's expectations when searching for information on the web illustrates an evident fact about behaviour - a majority of people (62%) will use the results they find in the first page of information that their search produces. The survey also shows that even more people (90%) click on a result within the first three pages of search results. I wonder what they mean by 'page.' Do they really mean screen, ie, what you … [Read more...] about In search, is page equal to screen?
"Make communications more exciting" is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before. Indeed, that was the first answer to the question "Why are you here?" that my co-presenter Dave Wallace and I asked our group in London last week. Although many different answers emerged from all the participants, that first answer really does capture the … [Read more...] about A promising future for intranets and social media