As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the opportunity to look forward by looking back.Patients of our own medicine, you might say, we’re using the year end and what we’ve observed and learned in 2017 to enter the predictive analytics business.We take our inspiration from Janus, the Roman god of beginnings, transitions, and time, after whom … [Read more...] about SDF Podcast 14: Looking forward by looking back
You can summarise what marketers think about fake news with this - they are ambivalent about what ought to change, and are reluctant to alter their own business practices.That's a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of The Conference Board (SNCR).Led by SNCR Fellow Jeff Pundyk, a former Senior Vice President at The Economist, the prime purpose of the research project … [Read more...] about SNCR fake news study: high stakes for marketers in survey findings
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world.According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia. The reporters and producers reflected on the role of social media, company websites and other factors in the importance of … [Read more...] about Should you place your trust in the mainstream media?
One of the great things about social media and social networks is the ability they offer to anyone to share a thought, an idea, or an expression, with anyone else who has a connection to the global internet.Take the photo above, for instance. It's of the Trevi Fountain in Rome on a beautiful sunny late autumn day and I took the photo on a visit there in 2016. I've not widely shared it before now although it's been in my Flickr stream since then, and now it's embedded in this post.What if … [Read more...] about A closer look at Creative Commons licenses
Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics:A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again. Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it. Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced … [Read more...] about For Immediate Release 113: Not a 280-Character Episode