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Six top trends for business in 2011

December 15, 2010 by Neville Hobson 

What will 2011 bring for business? What are the significant trends that may influence the fortunes of companies during the coming year, for better or worse? Two questions on many people's lips; whether you call it 'predictions' or 'trend spotting,' they provide myriad opportunities for crystal ball-gazing or metaphorical weather-forecasting into the coming twelve months. We've just done some of that at WCG. Yesterday I posted the latest episode of the WCG ThoughtLeaders podcast on the WCG blog. … [Read more...] about Six top trends for business in 2011

Filed Under: Business, Marketing, Social Media, Society, Technology, Trends, WCG, Web, Workplace

The video wave rolls on worldwide

August 6, 2010 by Neville Hobson 

In countries around the world, it's no longer the TV set in the home that's the primary way people consume video. According to new research from market researcher Nielsen, just published, how people consume audio-visual content today embraces many different methods. It seems clear that evolving video consumption habits keep pace not only with new viewing platforms that have emerged - mobile video, for instance, and tablet computers like the iPad - but also new leases of life for traditional … [Read more...] about The video wave rolls on worldwide

Filed Under: Business, Communication, Marketing, Mobile, Online Media, Social Media, Society, Television, Trends, WCG, Web

A conversation about pharma and social media

March 22, 2010 by Neville Hobson 

A topic sure to generate commentary and opinion, often passionate, is social media and the pharmaceutical industry. This is especially so in the US with calls over the years by healthcare communicators and others for clarity in the role of social media as a legitimate communication tool in a highly-regulated industry. That culminated in the public hearing by industry regulator the FDA last November into “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools,” … [Read more...] about A conversation about pharma and social media

Filed Under: Business, Communication, Europe, Podcasting, Social Media, Society, WCG

GSK’s healthcare blog doesn’t cross the line

January 13, 2010 by Neville Hobson 

If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesn’t cross any regulatory line? One company that’s successfully addressing this is pharmaceutical giant GlaxoSmithKline in the USA with its ‘More Than Medicine’ blog launched in May 2009. Looking through the blog will give you a good sense of how GSK in the US … [Read more...] about GSK’s healthcare blog doesn’t cross the line

Filed Under: Business, Communication, Marketing, Public Relations, Social Media, WCG, Weblogs

The PR agent as trusted counsellor and mentor

January 8, 2010 by Neville Hobson 

Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors' Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.” The five PR firms in the list of agencies to watch in 2010 begins with WeissComm (WCG for short), the agency I joined in October here in the UK. Perhaps not surprisingly, PR Week’s assessment of WCG is exactly how I see it, especially … [Read more...] about The PR agent as trusted counsellor and mentor

Filed Under: Business, Communication, Marketing, Public Relations, Social Media, WCG

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What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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