The Money Programme will be the first BBC Television programme broadcast in virtual online world Second Life, according […]
What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized […]
Wherever you are in the world, you’d have to have been completely disconnected from everything during this past […]
Satellite TV broadcaster Sky News will establish a news outpost in Second Life next month, becoming the first […]
One question I often get asked when discussing Second Life from the business perspective is a tricky one: […]
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools […]
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. […]
Arrived in Newcastle early evening yesterday for the “Delivering The New PR 2.0” conference which takes place today. This […]
If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might […]
It really does feel and look weird when your hair disappears and reappears at random, and your efforts […]
Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003.
As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a lot of sense.
In its simplest sense, Second Life gives you an opportunity to create and develop a personal connection with people in a place where there are no real-world manufacturing or service costs and few barriers to what’s possible.
It represents a completely new way to interact and communicate with people via the internet, enabling you to experiment and learn how to adapt business, marketing and communication models to a new and emerging marketplace, either complementing existing plans or developing new ones. It’s also about breaking new ground and making connections with the Second Life community.
I was there in two related roles. First as a meeter-and-greeter (disclosure: because I’ve been working with Warner Bros Pictures and London-based film marketing company PPC for the past month on communication and planning for this event), and secondly as a participant like everyone else.
I was keen to savour the complete experience of a press event in Second Life about a new movie that had a live question-and-answer session via real-time audio with not only the leading actors and the director but also with legendary graphic novelist Frank Miller on whose graphic novel the film is based.
And the experience did not disappoint.
One of the neatest things about speaking at conferences on topics you’re passionate about is connecting with like-minded […]