Around fifteen years ago, some big brands started playing in Second Life. For me, memorable names and what they did include General Motors with a cool Pontiac sports car: that’s virtual me behind the virtual wheel in the photo above. GM issued a press release in October 2006 about starting…
It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how it develops? It’s a question Shel and I considered in…
Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that we will engage with, where everything we do is part…
Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio…
Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are creeping into business environments and will have far reaching implications…
I’m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on March 6. Directed by Zack Snyder – who directed 300,…
A news item Shel and I discussed in FIR #390 yesterday was a report in the Wall Street Journal’s Technology Blog about a partnership Linden Lab, the developer of Second Life, is announcing this week with Rivers Run Red, a developer of content, applications and tools for virtual worlds like…
Does Second Life now officially support Windows Vista? According to the Second Life wiki, the answer is no. The wiki page in question, last updated on October 2, still says Vista is not supported: […] Officially at this time (2007-08-27), not yet […] Second Life actually works fine running on…
