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Hyper reality: merging physical and virtual realities

June 3, 2016 by Neville Hobson 

Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that we will engage with, where everything we do is part of a giant contest that awards points to reward behaviours and actions. This is a future vision that I think is persuasively presented in a high-definition video (embedded below) that runs a … [Read more...] about Hyper reality: merging physical and virtual realities

Filed Under: Artificial Intelligence, Business, Communication, Experiences, Innovation, Marketing, Mobile, Society, Software, Technology, Virtual Communities, Wearable Tech, Web Tagged With: augmented reality, hyper reality, virtual reality

FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

April 16, 2012 by Neville Hobson 

Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications' Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices including correspondents Dan York and Michael Netzley, as well as other PR podcasters, and explored how the communities these podcasts … [Read more...] about FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

Filed Under: Business, Communication, Events, For Immediate Release, Podcasting, Presentations, Professional Development, Social Media, Virtual Communities, Workplace

Guidelines for using avatars in business

October 12, 2009 by Neville Hobson 

Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are creeping into business environments and will have far reaching implications for enterprises, from policy to dress code, behaviour and computing platform requirements, according to a report from industry analysts Gartner. Gartner predicts that by year-end 2013, 70 percent of … [Read more...] about Guidelines for using avatars in business

Filed Under: Business, Communication, Public Relations, Reputation, Society, Trends, Virtual Communities, Web, Workplace

Watching the Watchmen

January 26, 2009 by Neville Hobson 

I’m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on March 6. Directed by Zack Snyder – who directed 300, adapted from a classic Frank Miller graphic novel – the flic is at the top of my ‘must see’ list at the cinema for this Spring. I’ve worked with Dan before on movie marketing and Second Life, notably on the … [Read more...] about Watching the Watchmen

Filed Under: Communication, Entertainment, Films, Marketing, Public Relations, Social Media, Virtual Communities, Web Tagged With: Dan Light, Watchmen

Workplace collaboration on the 3D web

October 21, 2008 by Neville Hobson 

A news item Shel and I discussed in FIR #390 yesterday was a report in the Wall Street Journal’s Technology Blog about a partnership Linden Lab, the developer of Second Life, is announcing this week with Rivers Run Red, a developer of content, applications and tools for virtual worlds like Second Life: […] [Rivers Run Red] has developed software that it styles as a Web-based companion to Second Life, allowing companies to manage their 3D meetings, store multimedia information, manage … [Read more...] about Workplace collaboration on the 3D web

Filed Under: Business, Communication, Employee Communication, Technology, Virtual Communities, Web, Workplace

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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