The art of the business tweet

A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering the question purely in terms of writing out a text in 140 characters or less and hitting ‘tweet.’ Participating on Twitter is as much about listening to what people are saying as it it about adding your tweet to the

Twitter eight years on

Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than 35 languages, with over three-quarters of people now using Twitter on a mobile device. Users range from the average Joe to celebrities, big brands, the

Seven years on Twitter

Today marks the seventh year I’ve been on Twitter. And this post marks that milestone to the minute as I signed up and posted my first tweet at 12.48pm UK time on December 7, 2006. signing up for twitter :) — Neville Hobson (@jangles) December 7, 2006 7 years, 68.6K tweets and 12,160 followers later, I see Twitter as part of the online plumbing, as it were – a tool, a channel, all things to all 300 million of us

Know where the legal line lies in what you can and cannot say online

If you need further evidence that social media is now very much part of the fabric of contemporary society, it comes in the form of an initiative by the Attorney General’s Office designed “to help prevent social media users from committing a contempt of court.” Attorney General for England and Wales Dominic Grieve, QC, MP – the British government’s senior legal adviser – announced a change in government policy today about ‘not for publication’ advisories issued to the mainstream media

Beware lack of Plan B in a Twitter hashtag chat #AskJPM

Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag – a word or single-word phrase starting with the ‘#’ symbol – such ‘tweet chats’ can be an effective method of articulating perspectives and opinion on topics of interest to you and your audiences, be they customers, investors, employees, the mainstream media, etc. They also let

Curate and share stories in custom timelines on Twitter

Hot on the heels of its stock market debut last week, Twitter launched a new feature yesterday that lets you create timelines of tweets and share that curated content across the social web. Called custom timelines, the new feature is enabled in an update to TweetDeck, the dashboard app that lets you manage multiple Twitter accounts with views into conversations via multiple columns. TweetDeck is a long-time favourite of power users. If you’re a fan of Storify, the concept of

Twitter on the launchpad #TWTR

Today, Twitter is on the cusp of becoming a publicly-listed company with an initial equity valuation of $18 billion, according to some analysis. At 9.30am US Eastern time, 2.30pm GMT, the sound of the opening bell on the New York Stock Exchange will mark the moment when shares in Twitter – at an initial offer price of $26 each and identified by the NYSE symbol TWTR – will become listed on the Exchange and public trading will begin. It’s worth

How ‘social TV’ enables immersive involvement in live events

Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their communities. This is about orchestrated activities: programme-makers and the television broadcasters creating a broader platform for wider, richer and valuable content dissemination where the tweeter becomes an active part  – and, perhaps, influencer – of a broadcast event that embraces

Twitter takes control of its story as it prepares for an IPO

The days when you heard about a company’s plans for a stock market flotation via a newspaper report or a TV or radio news item are now so much part of our nostalgic reflecting on simpler, slower times with the announcement by Twitter late yesterday on its plans for such an event. The announcement was made in a tweet. Posted at 10pm UK time, Twitter said that it has filed Form S-1 with the US Securities and Exchange Commission as

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