Twitter Archives - NevilleHobson.com

Escape planning in case Elon Musk’s Twitter acquisition succeeds

Ever since Elon Musk announced his bid to acquire full ownership of Twitter, the matter has become a huge topic of discussion in mainstream and social media alike. In the US, much of the narrative surrounds fears that Musk’s ownership of the social networking platform would signal the rise of extreme right-wing political activity, with currently-banned Donald Trump cited as a potential Twitter returnee. Trump, incidentally, says he has no plans to return as he has his own social network…

15 years and 100,000 tweets later: 3 tips for Twitter you can learn from

Twitter reminded me the other day that it was fifteen years ago when I signed up for a Twitter account. December 7, 2006, was that day and the message I posted was like many you saw at the time when people started signing up – pithy and full of insight :) Indeed, it was so unremarkable that it didn’t get a mention in my blog at a time when I was paying a lot of attention to what was happening…

FIR 203: Insurrection and Sea Shanties

‘Trust’ was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 – the report concludes that there is a ‘crisis of leadership’ with a growing trust gap and declines in trust worldwide; and without a trusted leadership…

Post Trump, a better system must start in America

The eye-opening scenes of hundreds of people storming the US Capitol in Washington, DC, on Wednesday January 6 – broadcast live and shown on television screens around the world – will have significant effects in the long term on society in general in ways that are hard to immediately imagine or understand. In the US, outrage at what happened that day is growing as greater clarity emerges on those events that many see as encouraged by President Trump. ‘Insurrection’ and…

FIR 202: We Regret any Inconvenience

Of all the topics Shel and I discussed in the December episode of The Hobson & Holtz Report aka FIR 202, published last week, two in particular stand out for me. The first addresses the way in which organisations make apologies to their customers and other stakeholders. With lockdowns, shutdowns and economic gloominess everywhere, the current pandemic provides so many opportunities to do it and do it right. Unfortunately, while the pandemic has sparked an outbreak of corporate apologies, most…