The end of AVE in PR?

If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you’d have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial

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Opera: a good browser alternative to Google Chrome

For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be long-term if not permanent. That browser is Opera, a browser I first tried in 2006 on a Nokia phone, but a thoroughly modern product today that mirrors much of what Google Chrome offers

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How to play your part in fighting fake news

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One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that publish it. And not only such reactions upon immediate discovery, but also the unwitting spread of fake news by those who publish, talk about or share such content without knowing it’s false. It’s not new

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Generation Z vs Millennials: There’s quite a difference

For much of the past decade, Millennials has been the generation that was the comparative one whenever anyone talked about behavioural and other differences between generations in contemporary society. Not only in the cultural and consumer contexts but also in the workplace. It’s fair to say that marketers and brand managers now understand a great deal about that generation in terms of behaviours, expectations, preferences and other consumer indicators. Employers understand much about them in terms of workplace expectations and

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About This Blog

About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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