Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists. The results suggest that these types of events could offer a … [Read more...] about Can Google Hangouts replace press conferences?
Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we had 1,000 more questions than when we started our latest one. While travelling, we thought it would be phenomenal to meet other local entrepreneurs and learn more about "business," exchange ideas and, of course, get a golden … [Read more...] about How to meet entrepreneurs, gain local insights and avoid accommodation costs
Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they're using technology in customer service and what they need to do to help their employees deliver outstanding service. AdAge says that the airline is analysing the passenger data it gathers to gain actionable insights into making its customers' experience more convenient and rich with value to them, presenting service-personalization … [Read more...] about Delight your customers, don’t just please them
A topic I've written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they're being used by marketers attracts praise and derision in almost equal measure. Given my glass-half-full approach to such matters, I love discovering imaginative uses of these powerful little tools.And here's … [Read more...] about QR codes at heart of lost-and-found service Belon.gs
An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events in its history, with respective content on Wikipedia. According to the description on Wikipedia: [...] The project aims to cover every single notable place, person, artefact, plant, animal and other things in Monmouth in as many … [Read more...] about QR codes at the heart of Monmouthpedia
Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical buying decision. In the future, if car ownership declines but increased use is still needed, connectivity might allow users to “log-on” to a vehicle. So it could even change colour and add the accessories of your choice. Just like a PC desktop, a machine … [Read more...] about Inside the connected car
The subject of internet connectivity in hotels has received quite a bit of attention during the past few weeks. I posted about my experiences with hotel internet connectivity while in Las Vegas and in Amsterdam recently, highlighting a nice way to balance the negative side of this - in my recounted experiences, one offering free connectivity but wired only, no wifi (Luxor, Las Vegas); the other (Crowne Plaza in Amsterdam), imposing an unwelcome charge for the privilege - with a way to get all … [Read more...] about Free hotel wifi: Light at the end of the tunnel?
One of the biggest frustrations when you're travelling is the less than compelling experiences that are typical with internet connectivity in hotels and conference venues - high cost, difficulty and/or extra costs to connect more than one device (laptop plus mobile phone, for instance), restrictive connection type (such as cable only: no use if you have an iPad or other tablet), etc. Just before my US trip earlier this month, I discovered Connectify, a perfect solution to such dilemmas that … [Read more...] about A cure for hotel wifi frustrations with Connectify