To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks - free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services - Klout, Kred and PeerIndex - has its own perks programme. The company that has it down to a fine marketing art in the US is Klout with its associations with big brands such as Microsoft, Sony, Cirque du Soleil, T-Mobile and, they … [Read more...] about Klout score takes off with American Airlines
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists. The results suggest that these types of events could offer a … [Read more...] about Can Google Hangouts replace press conferences?
Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we had 1,000 more questions than when we started our latest one. While travelling, we thought it would be phenomenal to meet other local entrepreneurs and learn more about "business," exchange ideas and, of course, get a golden … [Read more...] about How to meet entrepreneurs, gain local insights and avoid accommodation costs
Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they're using technology in customer service and what they need to do to help their employees deliver outstanding service. AdAge says that the airline is analysing the passenger data it gathers to gain actionable insights into making its customers' experience more convenient and rich with value to them, presenting service-personalization … [Read more...] about Delight your customers, don’t just please them
A topic I've written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they're being used by marketers attracts praise and derision in almost equal measure. Given my glass-half-full approach to such matters, I love discovering imaginative uses of these powerful little tools.And here's … [Read more...] about QR codes at heart of lost-and-found service Belon.gs