Can Google Hangouts replace press conferences?

Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists. The results suggest that these types of events could offer a realistic alternative to press conferences and that bloggers could replace journalists as the primary audience that a PR has to engage with. Fighting words? Then you decide. Many PR agencies will recognise this challenge (probably some in house PROs too). […]

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How to meet entrepreneurs, gain local insights and avoid accommodation costs

Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we had 1,000 more questions than when we started our latest one. While travelling, we thought it would be phenomenal to meet other local entrepreneurs and learn more about “business,” exchange ideas and, of course, get a golden shortcut to insights about their city and culture. In 2011, after I had moved to London and joined TechHub, I saw internal messages from members in Riga, Latvia, asking if they could to stay at my place, since they were coming to meet […]

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Delight your customers, don’t just please them

Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they’re using technology in customer service and what they need to do to help their employees deliver outstanding service. AdAge says that the airline is analysing the passenger data it gathers to gain actionable insights into making its customers’ experience more convenient and rich with value to them, presenting service-personalization to passengers in a way that impresses them. Simon Talling-Smith, BA’s executive VP-Americas, paints a great picture of an ideal scenario and the real difficulty of execution: […] He said that on a flight in which the crew is aware that a passenger is flying […]

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QR codes at heart of lost-and-found service Belon.gs

A topic I’ve written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they’re being used by marketers attracts praise and derision in almost equal measure. Given my glass-half-full approach to such matters, I love discovering imaginative uses of these powerful little tools.And here’s an interesting one – QR codes as an integral element of a new service describing itself as “the next generation global lost-and-found service.” Finnish/US startup Belongs launched its service in beta last month. What it does is simple as its launch announcement says: […] Order free tag stickers […]

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QR codes at the heart of Monmouthpedia

An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events in its history, with respective content on Wikipedia. According to the description on Wikipedia: […] The project aims to cover every single notable place, person, artefact, plant, animal and other things in Monmouth in as many languages as possible, but with a special focus on Welsh. This is a different scale of wiki-project. The project is jointly funded by Monmouthshire County Council and Wikimedia UK. Monmouthshire County Council intend to install free town wide Wi-Fi for the project. What this […]

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