The big asks of British Airways

British Airways Dreamliner

It’s hard to know what to fully make of the dreadful mess in which British Airways finds itself today. It follows over three full days of massive disruption to the airline’s business that has resulted in wide scale flight cancellations around the world, huge queues at terminals at the UK’s major airports and many in other countries, and a severe hit on reputation and trust that could cost BA dearly. According to BA, a computer systems failure led to all


Identity inconvenience to the fore in 2016

The topic of identity ought to be front of mind for most of us at the moment following the horrific Paris attacks last week. The ability of the terrorists to freely move around France and to and from Belgium and elsewhere in the European Union highlights the flip side of the convenience and freedoms we’re accustomed to today in a union of countries with largely open borders between the states within the Union. In reality, if you are in a


Car driving evolving into an autonomous car experience

How cars are evolving into ‘experience platforms’ and not simply mobile devices to get you from A to B is a topic of huge interest to anyone paying attention to the crossroads where the automotive industry, technology innovation and human behaviour intersect. (I was going to say ‘collide’ but that would hardly make the best metaphor.) Modern cars are now crammed with technology that offer the occupants of those cars environments that are way beyond driving a car in the


Is your Facebook profile enough to prove your ID?

One thing synonymous with air travel is declaring your identity, usually in the form of a passport or citizen ID card, depending on the country and other factors. In some countries, you can manage just fine with a driving license (a de facto ID document in many places), residency permit for foreigners, or a multitude of means of proving your identity. But would a social networking profile be an approved method of substantiating your identity? Facebook, for instance? The Drum


Klout score takes off with American Airlines

To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – has its own perks programme. The company that has it down to a fine marketing art in the US is Klout with its associations with


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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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