Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
There is no minimizing the threat to the Internet posed by the … [Read more...] about For Immediate Release 143:
Fired by mistake by an AI
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For Immediate Release 143:
For Immediate Release 139: Augmented PR
Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z … [Read more...] about For Immediate Release 139: Augmented PR
For Immediate Release 134: We start with Starbucks and end with drones
In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp The line between earned and paid media is blurring and consumers don’t care which is which There’s a reckoning coming for terms and conditions Augmented Reality is making huge inroads (except in … [Read more...] about For Immediate Release 134: We start with Starbucks and end with drones
For Immediate Release 130: Facebook’s Moments of Truth
In this monthly episode of The Hobson & Holtz Report aka FIR 130, the major discussion surrounded Facebook and the growing crisis embroiling the social network over alleged misuse of data about users and their friends by the political consultancy and data mining firm Cambridge Analytica. Shel and I offered a plethora of opinion and considered some of the elements of this kerfuffle from a communicator's perspective. Other stories that made the discussion list in this episode included … [Read more...] about For Immediate Release 130: Facebook’s Moments of Truth
For Immediate Release 126:
Is KFC FCK’d?
Neville Hobson and Shel Holtz get together for the February instalment of “The Hobson & Holtz Report” aka For Immediate Release episode 126.
The big topic in this episode is the plight of KFC in the UK and Ireland where the fast-food restaurant chain has been without its core ingredient - chicken - for weeks as it is embroiled in a crisis that has seen more than half its restaurants in the two countries closed.
Two weeks on with the crisis still not fully resolved, KFC's communication … [Read more...] about For Immediate Release 126:
Is KFC FCK’d?