The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen ZMedia coverage of local news is evaporating. Should business pick up the slack?Customer reviews are the new content marketing, says Jay BaerMovements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.The UK … [Read more...] about FIR 182: Hot Bee Action
The Hobson & Holtz Report
With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories: Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazinesPandora is the first streaming service to introduce a sonic logoIn the … [Read more...] about FIR 181: Some decisions to consider about social media
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It's the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Is it no longer acceptable to call people “users”?Five revelations … [Read more...] about FIR 176: Our 1,000th episode is hefty but good
Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172.
Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in.
Here's the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
Lost trust in Facebook led to wariness about a user-generated meme.Adobe is bringing part … [Read more...] about For Immediate Release 172:
The double-edged sword of a Facebook meme
Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
The passing of PR fixture Jack O’DwyerMarketers are turning their attention to messaging appsNot everyone is free to leave Facebook, even if they want toThe death of keywords (or is it?) as audiences become key to targeting in searchRising Instagram stars post fake sponsored posts to get brands’ attentionWhat we learned about GDPR in 2018Research … [Read more...] about For Immediate Release 168:
The Facebook dilemma