Broadcasting the wow factor

TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and its wow factor by building buzz online. A cool product that played a big part in the latest The Graham Norton Show last night – undoubtedly the preeminent TV chat show in the UK, broadcast every Friday night on BBC1 – was a little robot that wowed Graham Norton, his three guests – Gary Oldman, Toni Collette and Nick Frost – and the studio audience. […]

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More possibilities with extended-time live video from Google+

Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here are just 4: A live idea-a-thon to flesh out thinking and ideas for brand engagement via live participation with brand owners, customers and fans on the social web. Live segments over a set period with different people talking about different aspects of a topic. Live broadcast everything in a one-day conference or other event. Be very creative and experiment with your movie idea via “live […]

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How ‘social TV’ enables immersive involvement in live events

Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their communities. This is about orchestrated activities: programme-makers and the television broadcasters creating a broader platform for wider, richer and valuable content dissemination where the tweeter becomes an active part  – and, perhaps, influencer – of a broadcast event that embraces true multi media. And it’s way beyond simply sticking a hashtag on the TV screen. Nowhere is this more part of the fabric of live TV events right now than in the US with shows like The Voice and – […]

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BBC global survey shows evolving news consumption habits across multiple screens

It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio or watching TV – have shifted dramatically and permanently with the broad and deep penetration of technology, both hardware and software. We’re exposed to research, surveys and opinions – much of it highly credible – to show us how our world of content creation and consumption is changing in ways that we could hardly believe likely at the turn of the century just over a dozen years ago. One area that is constantly on the attention radar is largely to […]

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Desperation driving ad creativity

How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded; or, giving their attention to something else on a second or third screen. For whatever reason, people aren’t glued exclusively to their TV screens as they used to be in those golden days of yore. With so much competing for our attention today, there’s plenty of imagination and creativity at work designed to capture our imaginations so that we do give our attention to those visual commercial messages on our TV screens. There are idea-shifts afoot as well with the […]

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