For Immediate Release 105: Centre Stage for Credible Sources

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means for the PR industry) The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing Are Americanisms killing British English (and does it matter)? In his Tech Report, Dan York […]

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SDF podcast 11: From winning with data to the future of fake facts

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle. Big Data’s Business Value A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a […]

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Add your views on fake news to SNCR research survey

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake news collide. If you have responsibility for or are involved in managing advertising, paid content marketing, paid social, native and programmatic advertising, please take our short survey (5-7 minutes long). Your answers will be anonymous and we’ll use them in […]

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Spectacular opportunities coming in the digital economy says Gartner

Hype cycle

  The latest emerging technologies report from Gartner, announced last week, contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade. While many of the technologies cited by Gartner will already be familiar – they include artificial intelligence, the connected home, machine learning, autonomous vehicles, blockchain, augmented reality and virtual reality – the focus is very much on the relationships and inter-connectedness between individual and related technologies, and the business opportunities they present for those who are prepared and able to take advantage of them. In the Hype Cycle for Emerging Technologies 2017, Gartner sees three distinct technology trends that the firm believes will profoundly create new experiences, […]

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For Immediate Release 100: Locked and Loaded

Using Twitter

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk about that twice-daily folder the president gets filled with only positive coverage about him. Agencies are cropping up that focus exclusively on Generation Z. The Westin hotel in Buffalo, NY, is putting an Amazon Echo in every room. Ask Alexa for a toothbrush […]

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