The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement... Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just released its trail and titles sequence for the Olympic Games. Watch the 60 seconds film which transforms the landscape of the United Kingdom into a giant sporting arena and features a BMX rider preparing at the edge of a cliff, track cyclists racing around … [Read more...] about Olympic transformation
There can be few people who wouldn't agree that Twitter use by people is very much part of the mainstream these days. Even if you don't use Twitter yourself - meaning, you don't have a Twitter handle nor do you actively read other people's tweets - I think you'd agree that you're exposed to Twitter activity almost anywhere, from mainstream media reporting use, television shows, sport events, gossip about and by celebs... the list seems endless. Embracing the mainstream is now what Twitter … [Read more...] about Twitter: Where off the record is on the record
Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I've seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See P&G's Facebook page for more about their 'Thank You Mom' ad campaign for the London 2012 Olympics. … [Read more...] about A universal story for the Olympic Games
Reuters reports that 70,000 unpaid volunteers recruited for the London Olympics this summer have been warned not to give away breaking news about athletes or disclose the location of politicians and celebrities through online comments or pictures posted on social media sites. Clearly, it makes sense to establish the ground rules on "social communicating," as you would expect any responsible organization to do. What's allowed and what isn't. But also the positive: what's encouraged, how to do … [Read more...] about Can you really control who says what about the 2012 Olympics?
When you're sitting in front of your widescreen HD television in July 2012 to enjoy two weeks of the 2012 Olympic Games, spare a thought for the huge technology infrastructure that will enable you to get images and sound as well as up-to-the-minute instant results, rankings and other metrics about each and every event, the participants and more, all without a second thought. Mike Butcher interviews Gerry Pennell, CIO of London 2012, who provides some choice insights into the scope and scale of … [Read more...] about The 2012 Olympics: tech on a huge scale