Sport Archives - NevilleHobson.com

For Immediate Release 143:
Fired by mistake by an AI

Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics: An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame? IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan. There is no minimizing the threat to the Internet posed…

Meet the omni-channel experience that is Wimbledon 2016

The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere. To be sure, there’s…

Drone racing: the next big participatory spectator sport?

It’s utterly nuts but, wow, what fun! Imagine the virtual participations, immersive spectating via the net, seeing the race through the lens of the drone’s video camera stream. Well, it’s coming to a venue in the USA soon. Check this out: Is drone racing the sport of the future?Welcome to the multimillion-dollar Drone Racing League. It feels like pod racing from Star Wars, but could very well become the first sport of the 21st century. Posted by Quartz on…

IBM delivers the experience at Wimbledon 2015

The picture above is of a landmark that’s well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It’s Henman Hill, the grassy mound smack in the middle of the Wimbledon venue, nicknamed thus for the now-retired British player Tim Henman. It’s packed with people – and usually more than than you see here – enjoying the live tennis on huge screens at the side of Number 1 Court to the right,…

Factory Media talks Programmatic and Native Advertising

Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and connect with them through really engaging…