The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10.During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere.To be sure, there's … [Read more...] about Meet the omni-channel experience that is Wimbledon 2016
It's utterly nuts but, wow, what fun! Imagine the virtual participations, immersive spectating via the net, seeing the race through the lens of the drone's video camera stream.Well, it's coming to a venue in the USA soon. Check this out:Is drone racing the sport of the future?Welcome to the multimillion-dollar Drone Racing League. It feels like pod racing from Star Wars, but could very well become the first sport of the 21st century.Posted by Quartz on Tuesday, 26 … [Read more...] about Drone racing: the next big participatory spectator sport?
The picture above is of a landmark that's well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now.It's Henman Hill, the grassy mound smack in the middle of the Wimbledon venue, nicknamed thus for the now-retired British player Tim Henman. It's packed with people - and usually more than than you see here - enjoying the live tennis on huge screens at the side of Number 1 Court to the right, just out of the view, or having a picnic in the … [Read more...] about IBM delivers the experience at Wimbledon 2015
Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts.As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and … [Read more...] about Factory Media talks Programmatic and Native Advertising
Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament.SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the heads of golfers and fans via a fleet of planes flown by stunt pilots in a dramatic display of support for Team Europe: [...] creating giant tweets in the sky, … [Read more...] about Tweets in the sky at the Ryder Cup