Meet the omni-channel experience that is Wimbledon 2016

The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere. To be sure, there’s

Drone racing: the next big participatory spectator sport?

  It’s utterly nuts but, wow, what fun! Imagine the virtual participations, immersive spectating via the net, seeing the race through the lens of the drone’s video camera stream. Well, it’s coming to a venue in the USA soon. Check this out: Is drone racing the sport of the future?Welcome to the multimillion-dollar Drone Racing League. It feels like pod racing from Star Wars, but could very well become the first sport of the 21st century. Posted by Quartz on

Henman Hill

IBM delivers the experience at Wimbledon 2015

The picture above is of a landmark that’s well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It’s Henman Hill, the grassy mound smack in the middle of the Wimbledon venue, nicknamed thus for the now-retired British player Tim Henman. It’s packed with people – and usually more than than you see here – enjoying the live tennis on huge screens at the side of Number 1 Court to the right,

Factory Media talks Programmatic and Native Advertising

Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and connect with them through really engaging

Tweets in the sky at the Ryder Cup

Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament. SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the heads of golfers and fans via a fleet of planes flown by stunt pilots in a dramatic display of support for Team Europe: […] creating

Salute the Olympic spirit

So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as a phoenix from the dying flame is an excellent metaphor to apply to the 2012 Olympics legacy in the coming weeks and months, not only

Olympic benefits for corporate reputations

The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just about excluded any other news from anyone’s attention as our TV screens, newspapers and favourite social networks have given us so much to consume, share

The 2012 Olympics TV experiences look very good

Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket coverage for UK viewers, with live broadcasting every event in high definition available on multiple devices from traditional TVs to the web and mobile: http://www.bbc.co.uk/mediacentre/mediapacks/bbc2012/gamestime/broadcasting.html

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