When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is…
It seemed a good idea – spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I’d marked to give attention to when I had time. After going through the marker list for the past week, I’m left…
One of the most useful features of Twitter for events like conferences and tweet chats is the hashtag. A hashtag – a keyword preceded by the ‘#’ symbol – enables conference-goers, the event organizer and anyone else interested in the event to see all tweets that include the hashtag. It…
One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful tool for event organizers as it enables anyone to connect…
Earlier this week, I hosted a CommsChat discussion via Twitter around the topic of “What should you do to stop PR spam?”, a topic I’ve written about quite a bit over the past few years and helped focus debate. The discussion took place on TweetChat, a service that lets you…
Spam: a scourge of contemporary life. I’m talking about the digital variety rather than the savoury meat product originating in a mists-of-time, analogue age. Just about the worst kind of spam I see is that which purports to be relevant and representative of good media relations or blogger relations or…
A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is used in the PR business. Now, here comes an equally…
A timely story about that distribution channel so often misused by the PR industry – email. In an article published in Journalism.co.uk (and elsewhere), Iain Fleming, who works for Newslink, a news aggregation and delivery service in the UK, writes about the results of a survey he carried a few…
