When people obsess about numbers, it looks like either success or failure must be imminent. So it is at the moment with Mastodon, the much talked-about potential alternative to Twitter as the latter continues its path through turmoil towards an unknown future. By some accounts, the bubble has burst on…
Last week Twitter relaunched Twitter Blue, its new subscription service that offers premium features like account verification and a range of services such as greater prominence for your tweets, the ability to edit your tweets after publication, and to see less ads. It costs $8 per month ($11 per month…
It’s been an adventure observing the chaos that’s ensued following Elon Musk’s completion of his deal last month to purchase Twitter for $44 billion. It’s also been a nightmare for users large and small, and for advertisers large and small, navigating the shifting quicksands that make up the Twitter landscape.…
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27, Musk has sowed huge fear, uncertainty and doubt about what’s…
Finally, Elon Musk’s acquistion of Twitter happened on October 28. I’ve updated this post to reflect that. If you’re unsure about what’s next for Twitter, and for you in using the social network, you may find this escape plan helpful… Ever since Elon Musk announced his bid to acquire full…
At the dawn of the social media age fifteen and more years ago, everything was about blogs. This was the time just before Facebook, before Twitter, even before YouTube, when blogs started to gain momentum from the early-to-mid 2000s when businesses began exploring this new media model and considered the…
Facebook’s rebranding as Meta has been seen by many as the company’s latest attempt at corporate crisis control. The social media giant has been publicly attacked for creating an environment that fosters far-right extremism and violating individuals’ data privacy. Yet it also represents an attempt to rebrand the growing power…
If you’ve been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new book may well provide the light bulb of clarity you’ve…
