Category: Social Media
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Why your communication goal must be smart and measurable
As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal…
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Considering the forthcoming metaverse
It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how…
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Unpicking the vicious cycle of anger, hostility, and outrage on social networks
If you’ve been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new…
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Moving the podcast market
News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also…
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FIR 205: Are NFTs nifty or not?
The topic of NFTs – non-fungible tokens, to use its full name (one that confounds many people) – occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel…