For Immediate Release 152:
LOL (TM)

Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included… P&G is attempting to trademark common Internet acronyms, including LOL. Texting has become a common tool in political campaigns. Will it find its way into marketing? Gen Zers will outnumber Millennials within a year. There are implications for communicators. Should your company be on IGTV? A look at vanished technologies from Gartner’s 2017 hypecycle of emerging…

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game

Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection…

For Immediate Release 147:
Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics: Starbucks and plastic straws (listener comment from Kris Gallagher) British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’ Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media? Whatever the EU does about copyright laws, expect it to change social media globally Chatrooms come…

Twitter removes fake followers to build trust in follower counts

If you’ve noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts – the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve…

For Immediate Release 134: We start with Starbucks and end with drones

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp The line between earned and paid media is blurring and consumers don’t care which is which There’s a reckoning coming for terms and conditions Augmented Reality is making huge inroads (except in corporate…

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