FIR 181: Some decisions to consider about social media

With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories: Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines Pandora is the first streaming service to introduce a sonic logo In the…

The fork in the road for social media and our society

The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition.…

For Immediate Release 168:
The Facebook dilemma

Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include… The passing of PR fixture Jack O’Dwyer Marketers are turning their attention to messaging apps Not everyone is free to leave Facebook, even if they want to The death of keywords (or is it?) as audiences become key to targeting in search Rising Instagram stars post fake sponsored posts to get brands’ attention What we learned about GDPR…

For Immediate Release 164:
BA flummoxed by cyberflashing

In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories: British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers By 2022, most of the skills required for employability will be soft skills The length of YouTube videos people will watch on their phones continues to increase Gen Z…

SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has…

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