Investor relations and social media

A view I hear from time to time goes that you can’t use social media – blogs, podcasts, etc – for investor relations purposes. How can you talk informally, conversationally and openly, one notion goes, about subject matter that is either confidential, regulated or both. How can you engage in conversation with people who will ask questions you can’t possibly answer. A similar argument is also often present about specific industry sectors. Pharmacueticals, for instance. They’re actually the wrong questions.…

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