In a move that could shake up the book industry, publishing giant Pearson is joining with two top business schools to create a business book authored and edited by anyone who cares to contribute via a wiki, The Wall Street Journal reports today: […] The wiki book, produced by a…
CaseCamp, a marketing ‘unconference’ open to anyone, is holding it’s first event in Second Life on December 14. If you’ve not heard of Casecamp before, the concept is simple – it’s a conference where presenters share case studies of their work, with the goal of creating a commons for discussion,…
One of the great things about conferences on social media (blogs, wikis, podcasting) is the wide variety of comment and opinion they tend to generate among everyone who participates. With more than 120 participants, Friday’s Delivering The New PR in London was no exception. This was the last in the…
Heading into London this afternoon for the Delivering The New PR conference tomorrow. I’m looking forward to meeting up again with Philip Young, Tom Murphy, Stuart Bruce and Chris Rushton for the fifth in this series of one-day conferences. Over the past year, we’ve helped quite a few communicators around…
There are some great learning and professional development events taking place in Europe during the next few weeks that you might want to consider being part of. Here are three at which I’m speaking/presenting: PRWeek Forum, November 6-8, Meriden, UK. The exclusive networking and meetings event for senior in-house PR…
Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome! We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q’s and a’s afterwards then good old fashioned socializing. I always think the social aspect of any gathering, real-word or…
Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging matter? All of us are senior marketing executives in established…
Last week during the Melcrum communications conference in London, Debbie Weil and I organized a get-together with some bloggers which took place in a pub on Wednesday evening. Those who came and became part of a great evening were Matt O’Neill, Tom Shelley, Mark White, Alex Manchester, Keith Collins and…
