As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal needs to be much more than that. It also needs to be smart. Rather, SMART: Specific – target a specific area for improvement.Measurable – quantify or at least suggest an indicator of progress.Assignable – specify who will do it.Realistic – state … [Read more...] about Why your communication goal must be smart and measurable
Social Media
Considering the forthcoming metaverse
It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how it develops? It's a question Shel and I considered in the primary discussion in the August episode of The Hobson & Holtz Report aka episode 210 of the For Immediate Release podcast published on August 23. We started with a definition. Wikipedia's is … [Read more...] about Considering the forthcoming metaverse
Unpicking the vicious cycle of anger, hostility, and outrage on social networks
If you've been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new book may well provide the light bulb of clarity you've been seeking. It's certainly something I've wondered about: why, in the past few years, has there been such a significant and notable increase in vile behaviours online where people … [Read more...] about Unpicking the vicious cycle of anger, hostility, and outrage on social networks
Moving the podcast market
News that Apple's new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It's also a great illustration of how a market moved. In the early homebrew days of podcasting, it was common for many podcasts to sound like they'd been recorded in the back of a garden shed on a rainy day, or the recording was somehow transmitted from the far … [Read more...] about Moving the podcast market
FIR 205: Are NFTs nifty or not?
The topic of NFTs - non-fungible tokens, to use its full name (one that confounds many people) - occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel and I recorded last weekend. We had a lively discussion, contributed to in part by Chip and Dan chipping in from the chat in our YouTube channel where the discussion was being streamed live, aided greatly by all the analyses, narratives and opinions by others published in … [Read more...] about FIR 205: Are NFTs nifty or not?
SDF 44: Facebook and the robber barons are at it again
Last week Facebook announced that it had decided to up the ante in its fracas with the Australian government and ban mainstream media news on its platform. The move meant that all Facebook users - not just Australians - would not be able to share or view news on Australian news Pages on Facebook. This move by Facebook was in response to the Australian government introducing a new law that would force Big Tech to pay media companies a fee to include their news in their users' news … [Read more...] about SDF 44: Facebook and the robber barons are at it again
FIR 203: Insurrection and Sea Shanties
'Trust' was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 - the report concludes that there is a 'crisis of leadership' with a growing trust gap and declines in trust worldwide; and without a trusted leadership source to look to, people … [Read more...] about FIR 203: Insurrection and Sea Shanties
Post Trump, a better system must start in America
The eye-opening scenes of hundreds of people storming the US Capitol in Washington, DC, on Wednesday January 6 - broadcast live and shown on television screens around the world - will have significant effects in the long term on society in general in ways that are hard to immediately imagine or understand. In the US, outrage at what happened that day is growing as greater clarity emerges on those events that many see as encouraged by President Trump. 'Insurrection' and 'sedition' are two … [Read more...] about Post Trump, a better system must start in America