In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
By 2022, most of the skills required for employability will be soft skills
The length of YouTube videos people will watch on their … [Read more...] about For Immediate Release 164:
BA flummoxed by cyberflashing
Social Media
For Immediate Release 164:
SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
For Immediate Release 152:
LOL (TM)
Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
P&G is attempting to trademark common Internet acronyms, including LOL.
Texting has become a common tool in political campaigns. Will it find its way into marketing?
Gen Zers will outnumber Millennials within a year. There are implications for communicators.
Should your company be on IGTV?
A look at vanished technologies from Gartner’s … [Read more...] about For Immediate Release 152:
LOL (TM)
SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
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Tell Me a (Facebook) Story
Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
Starbucks and plastic straws (listener comment from Kris Gallagher)
British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
Whatever the EU does about copyright laws, expect it … [Read more...] about For Immediate Release 147:
Tell Me a (Facebook) Story