Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
The passing of PR fixture Jack O’DwyerMarketers are turning their attention to messaging appsNot everyone is free to leave Facebook, even if they want toThe death of keywords (or is it?) as audiences become key to targeting in searchRising Instagram stars post fake sponsored posts to get brands’ attentionWhat we learned about GDPR in 2018Research … [Read more...] about For Immediate Release 168:
The Facebook dilemma
Social Media
For Immediate Release 168:
For Immediate Release 164:
BA flummoxed by cyberflashing
In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
By 2022, most of the skills required for employability will be soft skills
The length of YouTube videos people will watch on their … [Read more...] about For Immediate Release 164:
BA flummoxed by cyberflashing
SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
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LOL (TM)
Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
P&G is attempting to trademark common Internet acronyms, including LOL.
Texting has become a common tool in political campaigns. Will it find its way into marketing?
Gen Zers will outnumber Millennials within a year. There are implications for communicators.
Should your company be on IGTV?
A look at vanished technologies from Gartner’s … [Read more...] about For Immediate Release 152:
LOL (TM)
SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game