Social Media Archives - NevilleHobson.com

Lush shows it’s time for an anti social media policy

At the dawn of the social media age fifteen and more years ago, everything was about blogs. This was the time just before Facebook, before Twitter, even before YouTube, when blogs started to gain momentum from the early-to-mid 2000s when businesses began exploring this new media model and considered the opportunities and risks it presented as an additional communication channel. Take IBM, for example – a true early pioneer in encouraging employees to embrace a new communication medium. Often, though,…

Why your communication goal must be smart and measurable

As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal needs to be much more than that. It also needs to be smart. Rather, SMART: Specific – target a specific area for improvement. Measurable – quantify or at least suggest an indicator of progress. Assignable – specify who will do…

Considering the forthcoming metaverse

It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how it develops? It’s a question Shel and I considered in the primary discussion in the August episode of The Hobson & Holtz Report aka episode 210 of the For Immediate Release podcast published on August 23. We started with a…

Unpicking the vicious cycle of anger, hostility, and outrage on social networks

If you’ve been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new book may well provide the light bulb of clarity you’ve been seeking. It’s certainly something I’ve wondered about: why, in the past few years, has there been such a significant and notable increase in vile behaviours online where people say…

Moving the podcast market

News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also a great illustration of how a market moved. In the early homebrew days of podcasting, it was common for many podcasts to sound like they’d been recorded in the back of a garden shed on a rainy day, or the…