The July 2020 episode of The Hobson and Holtz Report, aka FIR 197, features Neville and Shel discussing… Emotional Intelligence as an Internal Communications focusAI avatars as a new tool for training and marketingThe latest TikTok newsWhat a better social network might look likeThe rise of Virtual and Augmented RealityThe staggering jobs challenge the world is facing Dan York reports on making video calls better, apps that keep copying each other, Amazon’s new live-streaming for … [Read more...] about FIR 197: A better social network
Social Media
FIR 196: Speak up, Twitter
The June 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… Their appearance on Joe Jaffe’s broadcast showA report on the all-virtual IABC World ConferenceTwitter’s move to let users record and tweet audio (but only on iOS for now)Three new blockchain developments of interest to communicatorsFlipboard’s new Storyboard featureA user email that prompted Merriam-Webster to update a dictionary definitionHow Wikipedia became a battleground for racial … [Read more...] about FIR 196: Speak up, Twitter
FIR 192: The latest employee revolt
The February episode of “The Hobson & Holtz Report” features Neville and Shel discussing these topics: The Houston Astros’ owner hosts a clinic on how not to deliver an organizational apologyOracle workers are the latest to engage in employee activismFacebook has way more users than Instagram but Instagram is number one in some important metricsAn IPO filing lists the company’s influencers as a potential threatHow brands should handle communications during the coronavirus epidemicTwitter … [Read more...] about FIR 192: The latest employee revolt
FIR 190: Digital vs analogue behaviour in the UK general election
For the December edition of The Hobson & Holtz Report - aka episode 190 of the For Immediate Release podcast - Shel and I picked an eclectic list of topics to talk about. As a European and, specifically, a Brit, my hot one was about the result of the General Election that took place here in the UK on December 12 - the result was a landslide win for Boris Johnson and the Conservative party - and the role social media played in influencing voters. Did social media influence voters to … [Read more...] about FIR 190: Digital vs analogue behaviour in the UK general election
FIR 185: Hey Google, play me some content marketing
The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”?Google’s trying social media againThese are the top 10 emerging technologies of 2019Communicators need to explore new channels for their messagesYou downloaded FaceApp. Here’s what you’ve just done to your privacyConsumers are less attentive to news on mobile devicesDan York reports on interoperability, the new Twitter interface, Twitter’s “Live … [Read more...] about FIR 185: Hey Google, play me some content marketing