[Update Dec 21:] Instagram announced a reversal of its plan to implement changes to the terms of service in regard to advertising – an issue at the heart of the current kerfuffle. Details at the end of this post.] To many people – including me – one of the most…
I often get asked how to get started with social media. What is the best way, the best place, to talk to customers? How do you do that? Just start tweeting or posting to Facebook or LinkedIn? These are natural questions, yet they shouldn’t be the first ones to come…
One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino’s Pizza early in 2009. That experience revolved around the acts of two employees…
The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to connect with other people in a manner that’s more authentic…
A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies it surveyed worldwide in January 2012 tracked and followed up…
It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global…
Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new…
What does “social business” mean? I’ve been wondering this since reading about the acquisition of Headshift by US agency Dachis Group announced this morning UK time. Among the flowery prose in the press release is this phrase that strikes me as the most significant fact about this union: […] The…
